Southwest Airlines has long been celebrated for its customer-friendly policies, notably allowing two free checked bags per passenger—a standout feature in an industry rife with ancillary fees. However, recent developments have signaled a departure from this tradition, prompting concern among loyal travelers.
Introduction of Checked Bag Fees
Effective for flights booked on or after May 28, 2025, Southwest will implement checked baggage fees. Under the new policy, only Rapid Rewards A-List Preferred members and Business Select fare customers will continue to receive two free checked bags. Rapid Rewards credit card holders will be entitled to one free checked bag. All other passengers will be subject to fees for their checked luggage, though specific pricing details have yet to be disclosed.
Charges for Seat Selection
In addition to baggage fees, Southwest is introducing charges for seat selection. This marks a significant shift from the airline’s previous open-seating policy, where passengers chose their seats upon boarding. The new system will allow travelers to select seats in advance for a fee, aligning Southwest more closely with other major carriers.
Devaluation of Rapid Rewards
The Rapid Rewards loyalty program is also undergoing changes, notably a devaluation of points. This adjustment means that accumulated points will now have reduced purchasing power, requiring more points to redeem for the same flights that previously required fewer. Such a move diminishes the overall value of the program for frequent flyers.
The Uncertain Future of the Companion Pass
The Companion Pass has been one of Southwest’s most coveted perks, allowing members to designate a companion to fly with them for free (excluding taxes and fees) whenever they purchase or redeem points for a flight. As of now, there have been no official announcements regarding changes to the Companion Pass. However, given the recent policy shifts, many loyal customers are concerned about its potential alteration or elimination. The Companion Pass currently requires flying 100 qualifying one-way flights or earning 135,000 qualifying points in a calendar year to qualify.
Conclusion
Southwest’s recent policy changes represent a notable shift from the airline’s longstanding commitment to customer-friendly practices. While these adjustments may align Southwest more closely with industry norms and potentially improve profitability, they risk alienating a loyal customer base that has come to expect certain benefits. As the airline continues to evolve, passengers will be watching closely to see if the Companion Pass and other hallmark features remain intact or become relics of the past.
